When I noticed this banner ad claiming unlimited ISD calls @ Rs.200/month, got surprised as to how one can get unlimited ISD calls at a rate on which you won’t get local on- net unlimited calls. I immediately rushed to get in the details and found it to be an attention grabbing creative headline for an advertisement copy and not true in toto.
But yes, for five international destinations, through VoIP connection and if you pay 1 year rental in advance (Rs.2400) ,then you get unlimited ISD calls at Rs.200/month effectively. So there are three conditions involved and the fourth condition is that you need to have a broadband connection as it’s a VoIP connection. But there is one more catch into it and i.e. who will pay for broadband data charges consumed in making calls. If your broadband connection is not truly unlimited then it will be costly as data consumption in making VoIP calls makes it costly, then it’s no longer Rs.200/month effectively.
I went through the website of the company and read all the details and nowhere subscriber is informed about the data charges broadband service provider will charge. It only says that an internet connection is a prerequisite for using the service.
So what would you call it, a misleading ad?
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